First-Ever Athlete-Owned Media Network PlayersTV Inks Distribution Deal With Amazon Prime Video

Professional athletes are oftentimes in the spotlight for breaking a record or closing on a lucrative deal, but what about the person beyond the jersey? PlayersTV is in the business of putting the human side of sports on full display.

Co-founded by Deron Guidrey and Collin Castellaw in 2020, PlayersTV, which is said to be the first-ever athlete-owned media network and content provider, utilizes storytelling to bring viewers into the worlds of athletes. Some of today’s biggest stars have joined the platform including Dwyane Wade, Chris Paul, Kyrie Irving, and more.

Around three years after creating its footprint in the media space, PlayersTV is set to extend its reach even further. According to a press release shared with AFROTECH, PlayersTV has inked a distribution deal with Amazon Prime Video. In addition, by fall 2023, its athlete lifestyle content will be available as a free ad-supported 24/7 Channel on Amazon Freevee, Fire TV Channels, and Prime Video.

Following the announcement of the milestone for PlayersTV, AFROTECH spoke with co-founder Deron Guidrey about what the new distribution deal entails, the impact that platform owners hope to leave on sports fans, and what’s to come in the near future.