When Castello and his team first launched, it was hard to convince people to wear the patch. Like many new products with big promises, there was some skepticism. However, according to Castello, because the product “absolutely works,” once he got a few people to try it, it was easy to get others to jump on board.
“So being a division one athlete, being in New York, having friends like Pepper Johnson, having friends like Chris Mullen, knowing coaches like Rick Matino, people like this — I was able to ask a favor and say, ‘Hey, can you get a friend to try it? Just to try it?’ And then the next thing you know, they’re having these killer workouts two a day in camp, and then they put the patch on saying, ‘I feel better. I really feel better,” Castello recalled.
Now, the patch can be seen across several sports by high-profile athletes.
“I have noticed a significant energy advantage late in games. Shout out B1 stamina,” said Mario Chalmers, formerly of the Memphis Grizzlies.
“As a ten-year veteran, nutrition and body management are crucial to a long career. The B1 patch has been a part of that for the last two years,” explained Devin McCourty of the New England Patriots.