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When building out her hair-care company, which was founded in 2014, the former registered nurse was “write the vision and make it plain” personified. However, the vision came to her after the tragic loss of her son, who was a high-risk pregnancy at 8 months. Rodriguez shifted her faith into overdrive as she pivoted into business without any initial knowledge. Lack of experience aside, she educated herself by reading numerous books, listening to podcasts, and attending seminars on how to build a brand. Soon enough, Rodriguez began making hair products in her kitchen, which led to sharing the formulas with women via social media to help them in nurturing their hair.
“That gave me a way to express myself and to get my mind off of what I was going through with my son at the time,” Rodriguez shared with AfroTech. “And in turn, that painful situation allowed me to ultimately be led to my purpose to impact and inspire lives all across the world. And the vessel to do so has been my hair care company.”
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