Paying It Forward: How A Comprehensive Mentoring Program Is Leading More Black Marketing Professionals To C-Suite Positions

BECA Future Leader, Class of ’24, Freddie Williams touted the current impact the program has on him and his career.

“Through The BECA Playbook Program, I have been provided access, insight, and one-on-one development from leaders across the world’s most influential companies,” Williams, senior manager of global strategic marketing at Johnson & Johnson, said. “BECA is ensuring the next generation of black marketers like me will achieve and thrive at the highest levels of Corporate America.”