Sean ‘Diddy’ Combs Accuses Multi-Billion-Dollar Spirits Conglomerate Diageo Of ‘Illegal And Outrageous Retaliation’

Per the contract, “Diageo, with its immense resources, would fund the DeLeón JV and be primarily responsible for ensuring sufficient production and distribution.”

Thus, this would leave Diddy with the responsibility of using his global influence to market DeLeón to consumers, distributors, and retailers.