1. TikTok announced it is accepting applications for the third cohort of its Support Black Business Accelerator Program.
“In honor of #BlackBusinessMonth this August, we are thrilled to announce that we are now accepting applications for the third round of our Support Black Businesses accelerator program, which is designed to elevate the voices of Black-owned businesses on TikTok through exclusive access to resources, benefits, and networking opportunities,” the company said in blog post on Monday, Aug. 8
The four-week training program was launched in 2020 after the murder of George Floyd. Like so many other companies, TikTok pledged to do more to combat racial inequity and injustice.
2. The program aims to support Black businesses, entrepreneurs, creators and influencers on their journey to success.
“During the four-week virtual training, selected participants will receive exclusive access to business resources and benefits and join a community of like-minded founders and owners to connect, support, learn and uplift one another,” the blog post says.
“At TikTok, we believe the Black business community must be seen and heard, and it’s our mission to embrace and empower these voices,” the Support Black Business webpage states.
3. The program offers several benefits for participants.
Benefits of the program include: a custom 4-week virtual training to accelerate your business on TikTok; free ad credits towards your campaigns; coaching from TikTok advisor and small business creators; inspiring speaker events, peer networking and community support; promotional opportunities for TikTok to feature your business; exclusive TikTok swag and more.
4. Some of the past program participants have touted its effectiveness.
“The TikTok Support Black Businesses Program has had a significant impact on our business,” said a 2021 participant named Sahr, the CEO of Love You Cookie. “Not only did the program give us national exposure, it also gave us the tools and the resources to succeed on TikTok.”
5. There are several eligibility requirements.
Applicants must identify as a Black-owned business, be based in the U.S., offer a product or service online, have a social media presence (TikTok is not required) and commit to attending each week’s required webinar.
Applications close on Aug. 24 and the program begins on Sept. 12.
Click here to apply.
PHOTO: Courtesy of TikTok