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It is impossible to pretend that you are not familiar with the Kardashian-Jenner crew. While the Kardashian name first entered the pop culture lexicon thanks to Robert Kardashian’s involvement in the 1994 to 1995 O.J. Simpson trial, the family became a household name in the 2000s thanks to his daughter, Kim Kardashian.
The family learned how to parlay a now infamous naughty tape into an entertainment empire that spawned reality shows, beauty brands, clothing lines, endorsement deals and even a modeling career. There is no denying that Kendall Jenner’s foray into modeling got a major boost thanks to her famous older sister Kim. But how much is the catwalking Jenner daughter worth these days?
The Trial of the Century to Keeping Up with The Kardashians
Kendall Jenner was born November 3, 1995 — exactly a month after the O.J. Simpson trial ended. She is the daughter of Kris Jenner and Caitlyn Jenner (formerly Bruce Jenner), and the older sister to Kylie Jenner — the other child from the couple’s marriage. Jenner is the younger half-sister of Kim, Khloe, Kourtney and Rob Kardashian from her mother’s first marriage to Robert Kardashian. Through Caitlyn, Jenner has four older half-siblings — Burt, Brandon and Brody Jenner, and Casey Marino.
By all accounts, the Kardashian-Jenner family lived well in the upper class Calabasas suburb on the outskirts of Los Angeles even before reality TV made them ultra famous. While big sister Kim was rising through the publicity ranks in the early 2000s thanks to her association with reality stars like Paris Hilton and Nicole Ritchie (along with her infamous sex tape with former beau, Ray J), Jenner would not begin to make an appearance until “Keeping Up with the Kardashians” (KUWTK) debuted on the E! Network in 2007.
Jenner participated in the series, appearing in 20 seasons across 15 years between 2007 and 2021. This also included brief stints on spin-off shows like “Kourtney and Khloe Take Miami,” “Kourtney and Kim Take New York,” “Khloe & Lamar,” “Rob & Chyna,” and “Life of Kylie.” These days, Jenner is a main character in the reality show’s continuing saga on Hulu’s “The Kardashians.”
The Catwalk
Undeniably, KUWTK put the Kardashian-Jenner family on the map and gave them endless opportunities to spin the show’s success into other avenues. For Jenner, this meant starting a modeling career at the age of 14 in 2009. In the early days of her career, she mostly focused on commercial print ad campaigns and photo shoots. While it might seem like she became an overnight name, her “big break” didn’t arrive until 2014 when she started walking the runway for high-end designers during fashion weeks around the world.
Snagging prime shows during New York, Milan and Paris fashion weeks allowed her to become one of the top-earning models. In 2015, Forbes listed her as a top-earning model that year thanks to $4 million in reported earnings. By 2017, Kendall Jenner was the highest paid model according to Forbes, kicking former Victoria’s Secret Angel — Gisele Bündchen — out of the spot.
Kendall Jenner’s Net Worth
As of the time of publication for this article, Kendall Jenner’s current net worth is estimated to be $60 million. While she got her start as a reality-television star, she has plenty of credits to add to her name. Along with being a fashion model, she’s also an entrepreneur who has launched several successful ventures to diversify her assets.
Much of her overall net worth comes from her reality show earnings where even as a young cast member, reports noted that at times on the original KUWTK series she earned anywhere from $4.5 to $8.5 million per season as her presence on the show increased. And even reports from the new “The Kardashians” Hulu reboot note that with a total payout of $100 million from the streaming platform (that’s rumored to be split equally between the family members), Jenner’s cut alone could range between $7.5 to $8.3 million per season.
Meanwhile, Jenner’s done well for herself as a model. More high profile runway appearances such as at the 2018 Victoria’s Secret Fashion Show paid her handsomely with a $10 million check.
Business Beyond Reality TV and Modeling
Following in the footsteps of her big sisters and “momager,” Kendall Jenner took the idea of diversifying her brand seriously even from a younger age. In 2011 she and her sister Kylie contributed two colors to the Nicole by OPI Kardashian Kolors collection, earning a collective $100,000. She continued to collaborate with younger sister Kylie on several projects including a digital series with Gillette, and an accessories and footwear collection as part of the Madden Girl brand under Steve Madden for Nordstrom.
Other endorsements and collaborations have included Proactiv for skincare, a teeth whitening pen for Moon oral care, a cosmetics spin-off under the Kylie Cosmetics beauty line and most recently she launched 818 Tequila in late 2021.
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