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Juicy J says he has consistent revenue coming in from music sampling.
The artist was a part of Hip-Hop group Three 6 Mafia, which formed in the early ’90s.
BlackPast reports the original group members included Paul Duane “DJ Paul” Beauregard, Jordan Michael “Juicy J” Houston III, Lola Chantrelle “Gangsta Boo” Mitchell, Darnell “Crunchy Black” Carlton, Ricky “Lord Infamous” Dunigan, and Robert Cooper “Koopsta Knicca” Phillips.
The group paved their way first in Memphis, TN, before they found success across the country in the later ’90s, ultimately selling millions of albums, mentions Genius.
Among their records includes “Stay Fly,” “Doe Boy Fresh,” “Lolli Lolli (Pop That Body),” “Who Run It,” and “It’s Hard Out Here for a Pimp,” which earned an Academy Award for Best Original Song in 2006 for its feature in the film “Hustle & Flow.”
Before making an imprint for innovating the Hip Hop space, it had not dawned on Juicy J to consider the business side in addition to the art form.
“I knew how to rap and write songs and stuff like that, so I was telling my mom, she was a librarian, I was like ‘Yo I got to know about the business. I just want to be more educated about the whole situation,” he mentioned during the podcast “5 Questions” hosted by Dan Schawbel. “I love music so much. I want to know everything, not just how to play a piano, not just how to play guitar or any instrument, I wanted to know the whole thing. The business. The publishing. The management. The production. So I read all those books. It just made me smarter.”
Making time to learn about the business was helpful for when the group received its first contract.
“I came from the ’90s. We did our deal back in the ’90s so it was different,” Juicy J told the podcast. “I said we own a lot of the masters, some of the stuff we don’t but you live and you learn. We came out on top though, we own 100% of the publishing.”
To this day, Juicy J maintains 100% publishing alongside Paul, as AFROTECH™ previously reported.
As a result, this has paid off greatly for the artist as the group’s influence has lived on through today’s artists. Per Hypebeast, this includes A$AP Rocky, “Multiply”(2014); Rae Sremmurd, “Powerglide” (2018); G-Eazy featuring A$AP Rocky, French Montana, Juicy J & Belly, “No Limit REMIX” (2017); Trippie Redd and Lil Yachty, “Who Run It Remix” (2018); and Lil Wayne featuring Curren$y & Mack Maine, “Poppin’ Them Bottles” (2006), among others.
While speaking on the SpringHill podcast “Two Ways About It,” alongside Wiz Khalifa, Juicy J describes the influx of music sampling as a blessing. What’s more, he reveals he is compensated from nearly all the group’s song and is not hesitant to approve sample requests.
“I feel like the new trend is the old trend, like Three 6 Mafia, because everybody is sampling Three 6 Mafia,” Juicy said during the interview. “We started the trend. On some real sh-t, 5 to 6 samples a day. I get paid off pretty much every song. Like, 90% of the songs that’s out right now.”
He continued, “It’s a blessing, though. I love when people sample. I just approved, approved. Every time I get that email, I approved. So I feel like I don’t really have to adapt to the trends that all the music sounds like in the flows from the old Three 6 Mafia, which I love. So I just keep doing what I’ve been doing.”
Beyond publishing, Juicy J is bringing in the dough through other avenues, which include his investments in blue-chip stock, CORE Water, Heliogen Solar Power, cannabis, tech apps, video games, and real estate as previously mentioned by AFROTECH™.
As a result of these business moves, Juicy J has amassed a $20 million net worth, per Celebrity Net Worth.
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