Aurora James Recalls How Whoopi Goldberg Wearing Brother Vellies On TV Once Helped Pay Her Rent

Along with running her award-winning fashion company, James ensures to reach back to other Black business owners as the founder of the Fifteen Percent Pledge. As previously reported by AfroTech, the non-profit organization pushes for major retailers to pledge 15% of their shelf space to Black-owned businesses. 

“We work with companies to comprehensively re-evaluate their org structures, ways of working, funding, and resourcing in order to implement meaningful change and create greater equity for Black businesses,” Fifteen Percent Pledge’s website explains.