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According to Jamé Jackson, whether you recognize it or not, you are a brand.
Jackson, the founder of the entrepreneurship website and podcast “TheBlondeMisfit,” serves as LinkedIn’s community manager of community segments, overseeing over 17,000 individuals. Her tenure with the social networking platform for professionals has centered on scaling its video content and viewership. According to her LinkedIn, coaching, workshops, and initiatives have led to an increase of 0.05% in video creation and attracted VIP and executive clients from tech companies to the platform.
“My contributions have positioned LinkedIn as a leader in video-first professional storytelling, further reinforced by my role in ramping the video tab beta to over 10 million members, resulting in a 16% month-over-month expansion within just 12 weeks,” she describes on her LinkedIn profile.
Jackson joined the “Black Tech Green Money” podcast, hosted by AFROTECH™ Brand Manager Will Lucas, where she emphasized the importance of leveraging the platform to control one’s narrative. Factors suggested include being creative with one’s personal bio and also stepping into short-form video content.
“I’m talking like your two minutes or less vertical videos. It doesn’t have to be fancy. It could be shot on the phone. Those are so great because you can still provide professional insights, which is where LinkedIn is unique to, but your professional insights are still through the lens of how you see the world,” she explained.
Short-form video content isn’t just for professional creators — it’s a tool anyone can use to amplify their presence. No matter your talent, profession, or personality, you are a walking brand, whether you realize it or not. Embracing this mindset should encourage you to share your story authentically. Start by reflecting on what makes your journey unique and consider how you can craft and market it effectively across platforms.
Also, don’t think small. Jackson believes users should carry themselves similarly to a major household brand.
“I think that’s where a lot of people make the mistake. They’re not exploring the creative ways in which they can tell their story, and they’re not seeing themselves as a brand. The minute you start carrying yourself like a McDonald’s or a Coca-Cola or a Chipotle or any of these other household names is the minute that you can control the narrative, and you attract the opportunities that want to tie to that narrative as well,” she said.
To check out the full episode, click here.
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