New Allegations From Sean ‘Diddy’ Combs Against Diageo Include Developing A Watermelon-Flavored Tequila Despite His Objections

The saga between Sean “Diddy” Combs and Diageo continues to unfold.

A previous report from AfroTech noted that spirits brand Diageo was looking to drop Combs after he claimed that the company had been racially profiling the Hip-Hop legend and did not stick to its investment promises.

DeLeón was launched in 2009 to an exclusive Hollywood audience. By 2014, Diddy and Diageo entered a partnership to support and expand the tequila brand beyond its original footprint.

When the lawsuit was filed, Combs presented documentation with redacted sections and asked the court to determine if they violated non-disclosure or non-disparagement agreements he had signed with Diageo.

Based on a press release shared with AfroTech, the courts determined that most of the redacted information could be made public, preserving only the specific numbers related to agave plants, shipments, and cases.

Diageo denies any discriminatory or racial profiling claims, but the latest move from Combs and the June 30 court decision deepens the legal battle between the two parties.