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Trusting the process led Kai Cenat to turn down millions.
Kai Cenat, a Brooklyn, NY native who came from humble beginnings, was among the creators to watch in 2024. He is part of the AMP (Any Means Possible) group alongside ImDavisss, Fanum, Duke Dennis, Agent 00, and ChrisNxtDoor. Together, they have amassed 6.89 million YouTube followers through videos showcasing their winter vacations, pranks, and annual cyphers.
On his own, Cenat boasts 11.4 million YouTube followers, 16.9 million TikTok followers, and 12.7 million Instagram followers. However, Twitch could arguably be the cream of the crop. Cenat became the most-subscribed streamer on the platform, reclaiming the title from Ironmouse in November 2024, as AFROTECH™ previously reported.
Twitch has led to some remarkable collaborations for Cenat. His recent 24/7 “Mafiathon 2,” which ran throughout November 2024, featured special guests such as GloRilla, Kyrie Irving, Lil Uzi Vert, SZA, Kevin Hart, and Druski.
Cenat has a loyal following of 15.8 million, so it should come as no surprise that he is not in a rush to find a new streaming home. In fact, he revealed on “Club Shay Shay” that he even turned down $60 million from Twitch’s competitor, Kick.
In 2023, he received a proposal from Kick, offering a plan to stream on Twitch for 15 days, followed by another 15 days on Kick. This would culminate in a dramatic announcement revealing that he would be transitioning to Kick. However, Cenat chose to trust his instincts and chart his own path instead.
“I couldn’t join Kick at the time because I got to realize not all money is good money. Some money, I think some money that there’s some money you could take, some deals that you could sign that would that would, like, literally jeopardize and slow down everything that you built up for,” Cenat told “Club Shay Shay” host Shannon Sharpe. “Sometimes you gotta just say no. It’s generational, but I’m not I’m more like, ‘What am I stamping on the world? What am I gonna be known for?’ If it don’t make sense I’m not doing it…I had such a great community where I’m at right now. Why would I leave it?”
He added, “I’m already blessed financially. Why would I need to do this? I rather pay the long and a more natural organic route…It’s a great streaming platform and stuff and how it is. But I’m where I need to be at and I’m not worried about money. I just built my community, and I don’t gotta worry about the extras I could get when I’m already blessed. So I justkeep that mentality.”
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