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Taking into consideration its network of entrepreneurs, T.D. Jakes Enterprises has launched an accessible marketplace.
In 2023, the social impact holding company set out to support underrepresented entrepreneurs by addressing a critical gap. Despite the efforts of stakeholders driving meaningful change, there were no centralized systems or platforms to provide comprehensive resources. This need inspired the launch of the Good Soil Movement in April 2023.
“What we didn’t find was one centralized space where entrepreneurs can not only network but actually get access to capital, access to back office support, legal help, accounting support, business plan development, understanding where they fall on the capital continuum… So out of that, we created Good Soil,” Michael Phillips, chief operations officer of T.D. Jakes Enterprises, told AFROTECH™.
Nourysh
“We acquired this company with the intent and understanding that we believe that our destiny is to help small businesses with theirs,” Phillips explained.
Nourysh solutions include online and offline payment processing, online storefront, marketing tools, email and SMS marketing, and artificial intelligence (AI)-powered analytics that will assist customers in capturing data around behavior.
“We are huge on AI over at Good Soil and at Nourysh…We think it is going to be a very effective tool for our future,” Phillips said. “But also, also while AI has captured our attention, humans are always gonna capture our heart. And so we have some phenomenal people who work in both Nourysh and Good Soil and, and they are connected to the community, always talking to the community and always there to help those businesses grow.”
For those interested in onboarding to Nourysh, they can also expect to be connected to a network of like-minded business owners, competitive pricing, and decreased fees in comparison to competitors.
“Why buy a platform that’s gonna be out of reach for many,” Phillips mentioned. “And so what we were able to do was make a price point that was accessible to most. It’s extremely affordable to get your product on here, and the support that you’re getting is just a no-brainer, end-to-end services and support for you.”
He added, “Nourysh is really an answer to a prayer for somebody because that platform provides for people to have their dreams take root and actually flourish because we are nourishing it every day through our content that we’re putting out, as well as across our multiple platforms that we can continue to create. And so leveraging the massive amount of eyeballs that come from our platform to your product, that’s the benefit of being on Nourysh.”
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