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“The marketing implications are Brontastic,” Dorfman said, the outlet reported. “The franchise value of the team that lands them will skyrocket, their games will become must-see events that command huge ticket prices and prime-time viewing slots, and they could quickly turn into a playoff powerhouse.”
“Obviously, much depends on LeBron’s longevity and Bronny’s potential, but the possibilities are mind-boggling,” he added. “And LeBron could always transition to player-coach, guiding his son to superstardom.”
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